Southern, Sarcastic, and Sassy
About StrattDaddy
StrattDaddy is a new brand being launched as a dad’s answer to not being able to find stable, substantive employment. Having Bachelors and Masters Degrees in Business Administration have not led to successful careers. After trying to get a second Masters degree in Education and being a teacher for a year, only to have the contract cancelled at the end of the year and no new teaching positions being opened, what is a gaming daddy to do?
What’s In A Name?
As best as I can remember, StrattDaddy originated somewhere during college. Various alterations were made to the owners last name including Stratticus, StrazzleDazzle, and others. Never taking the name serious, it just festered in the back of my mind.
Necessity is the Mother of Invention
As the old saying goes, necessity is the mother of invention. In my case, I needed to do something that allowed flexibility to take care of my children. Unfortunately, I don’t have many creative skills, but I do love to game, mainly World of Warcraft. Sure, other people can make successful channels on World of Warcraft, but as we all know, WoW is dead, and has been dying for about 15 years at this time. Besides my own personal anxieties (I can’t tank LFG dungeons due to panic attacks. I can DPS, on occasion I have healed, but even that is stressful.)
I know I don’t have the personality to be a social media influencer. I don’t enjoy small talk, I don’t like speaking to strangers, hell, I barely like people or having to talk. If I can text it, I won’t call. A ringing phone in an office setting was always the beginning of a small panic attack itself. So, how does a daddy work from home that can’t game all the time and stream?
Finally, the idea of drop-shipping merchandise comes into play. Being able to design clothing, not hold inventory, sell directly to customers, and embody my personality (mainly gaming, dad jokes, southern living) became an idea that I could not shake. Even though my anxiety is still almost overwhelming, I am more excited to see where StrattDaddy as a brand can go.
So, all that to say what? What is StrattDaddy?
StrattDaddy is me. I am StrattDaddy. Dwayne “The Rock” Johnson, has often said that the character of “The Rock” is essentially him, his personality, only turned up all the way. John Cena has stated similar things. StrattDaddy is me, but with the personality turned all the way up. Starting with clothing that embodies personality that I feel is missing from the world, soon expanding to YouTube and Twitch Streaming, StrattDaddy. From there, who knows? As a business major, I have had many business ideas that I simply did not have the resources to make a reality. As a wild dream, if StrattDaddy is successful, maybe I could make a gaming/adventuring-themed restaurant. Maybe a gaming center for younger kids that encompasses arcades, trampolines, bounce houses, etc. Whatever happens, StrattDaddy will always stand for fun and inclusion, and remain apolitical as much as possible.